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Writing On Your Palm

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Monday, January 24, 2005

The Bradley thing isn't a big deal.

I'm a little concerned about the mobile industry. Man, people fly off the
handle at a moment's notice. There was less doom and gloom on the frickin'
Titanic.

As I'm sure many of you know by now, Todd Bradley has announced that he
will step down as CEO of PalmOne at the end of this quarter. Predictably, a
lot of mobile tech sites have chosen to see this as yet another sign that
the sky is falling for PalmOne.

But as with everything in life, kids, you have to read the fine print. What
has Bradley really done for PalmOne? He's presided over some of their great
successes, like the Tungsten E and Zire 31. But he's also been in charge
for the i705, the Tungsten W and the Tungsten T5 (which I still say doesn't
deserve the bad rap it gets, but it has been poorly marketed). Are we
really going to shed a tear for this guy?

Who's stepping up to replace him? Ed Colligan. You may remember that name.
He was the President of Handspring and is largely responsible for the Treo,
the most impressive line PalmOne has. He was with Palm from day one, and is
the forgotten member of the founding trio that also counted Donna Dubinsky
and Jeff Hawkins. In short, Colligan has a much better feel for the
industry and a better track record for building devices that people will
actually buy than Bradley. He came back to PalmOne as part of the
Handspring merger and it's about time he was put in charge.

So out with the new, in with the old. Welcome back, Ed.

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