How to Explode TV News... And Turn a Broadcast Into a Conversation
BuzzMachine... by Jeff Jarvis: "When you've done all that, you've turned news into a conversation.
You've turned the spotlight away from the anchor -- the mere personality who got you in trouble -- and you turn it onto the news itself, where it belongs.
You've engaged the people you used to call your viewers, who used to just sit there but have since started walking away, into the news.
You've made anchors what they should be: supporting players, second bananas. (And you've saved yourself a helluva lot of money along the way.)
And you've informed the public. Isn't that what news is about instead of an anchor's fame?"
You've turned the spotlight away from the anchor -- the mere personality who got you in trouble -- and you turn it onto the news itself, where it belongs.
You've engaged the people you used to call your viewers, who used to just sit there but have since started walking away, into the news.
You've made anchors what they should be: supporting players, second bananas. (And you've saved yourself a helluva lot of money along the way.)
And you've informed the public. Isn't that what news is about instead of an anchor's fame?"
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