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Writing On Your Palm

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Friday, August 20, 2004

Pirates as Market Researchers?

More on the self-contradictory "there's no demand for ebooks, and besides, we won't offer our titles in ebook form because of piracy" argument (Rowling, Clancy, Tolkien, etc.)...

Evil Genius Chronicles - Pirates as Market Researchers? 08 17 2004: "It's also worth noting that the files that I've seen most often in newsgroups and the like are almost always books for which no legitimate etext exists - Harry Potters and the like. It seems simple enough to me - if people are willing to trade things, that implies an energized fanbase. Even if the people trading wouldn't be potential customers, I would treat them as the tip of the iceberg that points to a potential paying market lurking under the surface. The only reason you see the one activity is that it is physically possible - people do have the ability to illegally trade the files. The legitimate market will never be visible until you give the people something to buy."

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