Joho the Blog: Markets are (unpaid) conversations

Joho the Blog: Markets are (unpaid) conversations: "Blogversations matches bloggers with advertisers. As far as I can tell from the not-enough-informational site, the blogger writes about some topic the advertiser suggests and gets paid for it. It's clear from the site's defensive writing, however, that Blogversations knows its project is in danger of being misunderstood ... or, perhaps, understood."