Finally, the mass media is starting to understand
Have e-books turned a page? | CNET News.com: "'Consumers have been pretty clear that they want to use e-books on multifunction devices,' Prehn said. In a recent Open eBook Forum survey, 70 percent of consumers said they'd be more likely to buy e-books that could be read on any common computing device.
By formatting e-books for the devices people are already carrying, enthusiastic readers can take advantage of downtime in 5- or 10-minute chunks to catch up on their reading. 'Mobility' was the most significant motivating factor for buying e-books in the survey.
eReader has become one of the leading e-book outlets by specializing in content for PDAs. 'People like the convenience of carrying fewer devices around with them that can perform more functions,' Violano said. 'That doesn't mean dedicated devices will never take off, but they're going to have to offer very compelling advantages for people to bother with them.'
Violano sees more potential in mobile phones, as increasingly sophisticated screens and storage capacity make reading more comfortable."
By formatting e-books for the devices people are already carrying, enthusiastic readers can take advantage of downtime in 5- or 10-minute chunks to catch up on their reading. 'Mobility' was the most significant motivating factor for buying e-books in the survey.
eReader has become one of the leading e-book outlets by specializing in content for PDAs. 'People like the convenience of carrying fewer devices around with them that can perform more functions,' Violano said. 'That doesn't mean dedicated devices will never take off, but they're going to have to offer very compelling advantages for people to bother with them.'
Violano sees more potential in mobile phones, as increasingly sophisticated screens and storage capacity make reading more comfortable."

2 Comments:
At 7:13 AM, Anonymous said…
Where's the "Mass Media" of the heading? Cnet.com? Most people outside of techies have never heard of Cnet!
At 1:51 PM, RedRamage said…
Wow... I can't imagine reading a book on a Mobile Phone. Such a small screen, poor resolution, it would be very hard on the eyes...
Wait a minute... that the same thing that everyone says to me when I tell them I read books on my PDA!
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